What Your Sales Team Can Do for You (Video)

It’s time to listen to your sales team. Why? Account managers can help you fill a critical knowledge gap. In fact, if you're just looking at analytics to understand your marketing impact, you’re missing out on vital insights.

Your sales team can fill those gaps by telling you things like:

What part of your company's story resonates
What led prospects to come to your site
Who is involved in the purchase decision (some of these people show up in the CRM others don't)
What inflection points caused them to consider you

Be careful, though! No offense to sales, but the sales team can be wishy-washy. They tend to focus on anecdotes, not the whole picture. It’s your job to use their detailed insights to map out the larger marketing picture.

How can marketing learn from their sales team?

This video will discuss why the sales team has essential insights and how to get the most out of their experience.

https://www.linkedin.com/feed/update/urn:li:activity:6836303533004906497

You also can check our Podcast page, we tackle all of the challenges of B2B marketers looking to build systems that scale.

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